Merino Shepherd Huts needed a new visual identity that would encapsulate their offering. All of their creations are hand built in their Yarra Ranges workshop by a small team of skilled craftsmen.

Every hut is uniquely tailored to suit the owner, but they all feature engineered chassis, unique curved roof rafters and all importantly, bespoke cast iron wheels. Wildeye developed the visual identity around the beautifully crafted cast iron wheel, combining it with a monogram M to produce timeless and versatile branding.