There's more than one way to build a website, build your site once and build it right.
Making your website easy to use is crucial and Responsive Design ensures the best possible experience to every visitor.
Responsive Design has multiple benefits:
The best experience on every device
According to Google Insights research, these days people are just as likely to reach for their smartphone or tablet when searching the internet as they are to use their desktop or laptop. Your business needs an effective web presence on all devices, or you will become invisible to a growing section of potential customers.
The primary goal of Responsive Design is to focus on the end user. This approach offers the best of both worlds - letting you tailor the user experience for all visitors and devices without sacrificing features and usability.
Responsive Design adapt on the fly for all of today's gadgets as well as tomorrow's, offering a level of future-proofing which helps improve your Return on Investment.
Consistency of experience
Google's research also found that people don’t stick to just the one device, many people tend to move between devices during different phases of their interaction. For example, they might search online using their smartphone, and then come back later on their desktop or laptop when they're ready to spend money.
A consistent user experience and information architecture across all these devices makes it easier for visitors to pick up where they left off, increasing the chances of them becoming paying customers.
Single management system
There is an app for everything these days, and it's tempting to follow suite. Your business details need to be readily available online, few people will go to the trouble of downloading an app just to learn the basics of what your business does.
Building and maintaining apps for the various mobile platforms is time consuming and a financial commitment which might not necessarily help you achieve your goals.
With apps, you need to look at various platforms - Apple's iOS, Google’s Android, Windows Phone 8 and BlackBerry. That is four separate mobile apps to build and maintain, even if they all serve the same purpose. Throw in the varying screen sizes and resolution and it can become tricky.
With Responsive Design there’s no need to maintain separate elements, your single website adapts to any screen size.
Websites are backed by Content Management Systems, serving up information and images as required. Choosing Responsive Design means a single backend Content Management System, where you only need to enter content once. The CMS will optimise your content for every device.
Another big benefit is that you are well-placed to support new devices as they hit the shelves, ensuring that your website is always offering the best user experience on the latest devices.
Best practice for Search Engine Optimisation
Any content you lock away in an app isn't exposed to the web and won't show up in search results.
Splitting your web presence between desktop, apps and mobile websites does no favours to your SEO efforts. Responsive Design lets you present a united front.
Responsive Design serves up the same URL to every device, making it easier for users to bookmark pages and share links on social media without accidentally sending desktop users to the mobile site or vice versa.
Ultimately, Responsive Design offers:
- the best user experience on every device
- consistency of experience as users shift from one device to another
- single backend management system makes it easier to manage your website
- serving up the same URL to every device helps focus your SEO efforts
Investing in Responsive Design enables you to build your website once and build it right. Let us help you future-proof your website. Contact us to book your consultation.